bitpakkit

Ben Watson takes a question from the audience, while Bill studies his company's latest creation.  August 2002

What made this moment memorable for me was doing a live demo in front of TV cameras and thousands of people in the audience - and the moment when the web service failed to respond and left us looking at a blank screen.  We recovered, but there was a heated backstage discussion.  Fun times!

Every day there is something new to look at, something new to try, and somewhere new to post stuff. In the past two weeks I have signed up for at least 15 new social networking services, covering everything from blog formats, posting sites, linksharing sites, twitter clients, twitter add-ons, twitter look-a-likes and more.

One thing that sticks out for me is how hard it is to make noise about new services, and how hard it is to get people to notice something. Even if they do notice, will they click, if they click will they do something, if they do something, will they stick around?

I'm sure every one of these start-ups has at least one board member or marketing guy (wait, that's me) like the guy in the video below who wants more noise, more attention and more fanfare when things launch, but I wonder when it all becomes such a symphony of cacophony that we recognize it as a familiar tune. And the tune goes like this or at least it should -  ♫ hey, people, do whatever. It's all good. ♫

Bring on the trumpets.

Long but worth it. (testing embeds!)